Running a successful restaurant is an art that requires a delicate balance of culinary expertise, exceptional service, and efficient operations. Whether it is a street side cafe or a Michelin-star restaurant, the key to a great dining experience relies on the smooth operation of the restaurant. A perfect operation allows customers to enjoy their food …
So how can you manage your menu details effectively? The restaurant menu is the face of your brand and it is the most important part of restaurant marketing. The fastest and surest way to improve sales, margins, guest experience and brand relevance is through an effective menu strategy. In another article we published on our …
Prologue – Flashback We live in a fast world, a digital world and in constant motion. I remember very well the day I was first exposed to the world of kitchens. I am younger, prettier (at least in my mom’s eyes), fit and with lots of energy. I just finished my military service which included …
Special events are an important marketing tool for restaurants in general and in particular those with full service. Breaking – routine events have a direct connection with increasing the consumer’s purchase intention, increasing the customer average price, and increasing the final income of the business whether it is on a daily, monthly, or annual level. …
SPECIAL EVENTS IN YOUR BUSINESS – BREAKING ROUTINE Read More »
A team manager is a bit like an orchestra’s maestro. In both cases it is necessary to manage harmony. Since a good business is built of good employees and consists of many details that require proper management, the role of the manager is very important. A good starting point is the Warren G. Bennis quote; …
Menu is the most important part of restaurant’s marketing. The fastest and surest way to improve sales, margins, guest experience and brand relevance is through an effective menu strategy. Good restaurant menu design is the key to any restaurant’s marketing plan. The menu should express the personality of your business, focus your overall activity, promote …
MENU ENGINEERING -HERE ARE THE 5 IMPORTANT STEPS Read More »
The importance of food cost control in your business is critical. Basically, the term Food Cost is the total cost of the various ingredients in the menus compared to the total food sales over a certain period (for example, one month). It is important to emphasize that although the term is based on the word …
As an avid sales enthusiast, I always try to open my ears to professionalism and learn new sales models, including learning about the approach business owners have to sales in their business. Not long ago I was sitting in a very successful restaurant of customers who became friends and I casually asked the owner “how …
So you’ve decided to open up a restaurant – congratulations. You chose your concept, name, location, branding and even imagined what the menu would look like. You’ve met with different professionals, chose a manager, and even chose the color of your napkins. Then comes a global crisis like COVID-19 and all of your work is …
