So you’ve decided to open up a restaurant – congratulations. You chose your concept, name, location, branding and even imagined what the menu would look like.
You’ve met with different professionals, chose a manager, and even chose the color of your napkins.
Then comes a global crisis like COVID-19 and all of your work is seriously jeopardized.
It happened in 2020 – no one in their darkest nightmares ever thought that their business would suffer such a severe blow.
I remember 2020 very well because of its numerous unfortunate occurrences.
No business was prepared for such a complete halt, and panic signs were felt in every entrepreneur home around the world.
The field of restaurants and hospitality was the first and most adversely affected by this crisis since it is based on physically hosting people who are unfortunately confined to their homes.
We went through a first lockdown and discovered that this crisis was in fact a golden opportunity for restaurants. Restaurants that were accustomed to receiving customers have established new deliveries departments.
I myself know more than a few restaurants that have opened a second location just for deliveries with proper preparation.
People get used to changes quickly.
In a volatile reality, we must be agile and creative.
The world has changed following COVID-19 and this field specifically has taken an interesting turn. Just look at the number of new food businesses that have changed the way they provide their service and expanded their deliveries department.
The restaurants industry is a dynamic industry. To be successful, one must interpret the market correctly and prepare accordingly.
Most of the entrepreneurs I have met have not taken into account such times of crisis since no one can really anticipate a global crisis of this magnitude. Those who overcame this crisis and even expanded their business are people who found solutions outside the box and adopted a mental and operational agility.
Yes, sometimes, we have to try to detach ourselves from the emotion. To think about how it is still possible to develop products even in times of crisis. How can we broaden our point of view, see the customer’s side and provide him his needs.
What about you? Is your business prepared for a volatile reality?
